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GCash for Business general manager Paul
Albano showcases the newly launched GCash EasyPOS, enabling convenient card and
digital payment transactions
Thousands
of micro, small, and medium enterprises (MSMEs) gained further knowledge on how
technology and digital platforms can help them grow their businesses
sustainably and with ease during the 18th Philippine Business Expo, which was
backed by the Philippines SME Business Network (PhilSME) and GCash for
Business.
The event
focused on gathering innovators, entrepreneurs, startups, corporate
professionals, business owners, and franchisors, providing them with business
solutions and industry insights to help them navigate the increasingly digital
economy.
"Events
like this are important because MSMEs do not grow alone—they grow stronger
through collaboration, innovation, and access to the right support systems.
Through PHILSME, we hope more entrepreneurs realize that there is a whole
community ready to help them succeed in today’s evolving business
landscape," PhilSME CEO & Managing Director Trixie Esguerra-Abrenilla
said.
GCash has
been designing tools that will simplify the daily operations of MSMEs so they
can scale up their business in the long term, recognizing that many small
businesses avoid going digital because of high costs or lack of
knowledge.
"At
GCash for Business, we help Filipino MSMEs grow by making digital financial
tools simple, accessible, and easy to use. Our goal is to remove the barriers
to digitalization," GCash for Business General Manager, Paul Albano
stressed.
Introducing
new digital tools
GCash for
Business provides merchants with devices that facilitate easier digital
payments. GCash SoundPay Plus is an upgraded version of GCash SoundPay that
enables merchants to accept both QR and card payments while providing secure,
real-time audio confirmation for every successful transaction. GCash EasyPOS,
meanwhile, is an affordable in-store payment terminal for QR and card payments.
All devices are managed via the GCash for Business Portal.
These new
solutions were introduced after launching GCash SoundPay, a device that
provides instant audio confirmation whenever a customer successfully pays, and
GCash PocketPay, which turns an NFC-enabled Android smartphone into a POS
machine, last year.
“As more
consumers shift to cashless transactions, MSMEs need simple and accessible
digital tools that can help them serve customers faster, manage operations more
efficiently, and unlock more growth opportunities,” Albano said.
Increasing
operational efficiency
Albano
said these devices were operated through the GCash for Business Portal. It
provides merchants with an all-in-one platform to track sales, transfer funds,
monitor transactions in real time, and manage their wallets with ease.
By
simplifying onboarding requirements through the GCash for Business Portal,
MSMEs can more easily adopt digital financial tools without the burden of
lengthy application processes and extensive documentation. A Starter Plan gives
them access to an upgraded wallet limit of PHP 5 million. In addition, the
GCash for Business Portal offers financing and insurance solutions, helping
MSMEs access capital and financial protection as they grow.
These
initiatives are vital in empowering MSMEs to embrace digital transformation and
better serve their customers while driving inclusive economic growth.
To get started, merchants can sign up via the GCash for Business
Portal at business.gcash.com to gain access to affordable payment solutions and an
easy-to-use, all-in-one dashboard.
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